Found this interesting article on the internet:
AppStoreHQ
“iPhone App Marketing: What Works (and What Doesn’t)?
NOTE: This data for post was derived from 35 responses to our iPhone developer survey on app marketing techniques. The survey is still open and we will post updated results if a significant number of additional surveys are completed. You can find the survey here.
Summary
Nearly 9,000 developers have shipped more than 27,000 iPhone apps through the App Store. A small (but well-publicized) minority have earned hundreds of thousands of dollars for their developers, but the vast majority enjoy a brief spike of downloads upon release and quickly fall off as other newly-released apps fill in behind them. With little ability to influence their position in the App Store, developers have started applying their considerable creativity to building and sustaining demand for their applications in other ways.
Our survey captured the experiences of 35 published developers and shines a light on what’s working – and what’s not working – in the realm of iPhone application marketing.
Developer Profile
Our respondent base included a healthy cross-section of the developer population. 40% had just one application to their credit, but 37% had 2-5 applications in the App Store, and nearly 6% had published more than 20.
As expected given their dominance in the App Store, more than half (56%) of the surveyed developers specialize in Games, but Utilities (37%), Entertainment (29%), and Lifestyle (23%), were also well-represented, with Education (6%) Books (3%) and Other (9%) applications making up the balance.
Developer Economics
The predominant revenue model for our survey participants is charging for the application itself, with 86% indicating that paid apps were their primary revenue source. None reported developing free applications, while 6% rely on out-of-app monetization methods like driving users to a supporting e-commerce or ad-supported website, and 9% monetizing in other (unspecified) ways.
Respondents also bucked the trend when it came to their ability to make a living as iPhone developers. Over a third (37%) report that they make money primarily by making and selling their own apps, while just 11% supplemented their income by taking on contract iPhone app development projects. But over half (51%) are still holding on to their day jobs and developing their apps on the side.”
Read more here ……

Tags: App, App Store, iPhone, iPod Touch, Merketing, Resources, Technology

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