Apple Bites the Hand That Feeds it with New App Rules

Posted by: Flirtation Creations  /  Category: Adobe, App Development, App Store, Apple Inc, Applications, Developer, iPad, iPhone, iPhone OS, iPod Touch, Technology

Apple has not been shy about publicizing its culture war with Adobe over the use of Flash on the iPhone or iPad platforms. Yesterday, Apple took the battle to a new level, though, by changing the legalese for the App Store to prohibit any apps not built solely on Apple’s proprietary Objective-C programming language.
Apple has not been shy about publicizing its culture war with Adobe over the use of Flash on the iPhone or iPad platforms. Yesterday, Apple took the battle to a new level, though, by changing the legalese for the App Store to prohibit any apps not built solely on Apple’s proprietary Objective-C programming language.
The new iPhone Developer Program License Agreement includes the following text: “3.3.1–Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).”
This is essentially checkmate in the chess match between Apple and Adobe (ADBE). However, checkmate comes at the end of a well-played match as a result of superior strategy and tactics. Apple’s move is more equivalent to throwing a tantrum, taking your chess board, and going home.
I understand this strategy. I see it on a regular basis in games between my young children and their friends. All of the kids can be playing with a ball and having fun, but if the other kids won’t play the game that the owner of the ball wants to play, or if the owner of the ball is not winning, that child will simply storm off and take the ball home with them.
It is effective, but there are no real winners. And, I am not sure how well the immature toddler tantrum translates as a business strategy. Ultimately, Apple’s decision to slam the door on alternate development platforms limits the potential capabilities of iPhone and iPad apps, and increases the effort developers need to invest in order to provide the same app across multiple platforms.
By banning Adobe, Apple may be biting the hand that feeds it, though. Apple and Adobe have had a symbiotic relationship that has been mutually beneficial. The Mac computer has always been perceived as a superior platform for graphic arts and design, and Adobe has provided the fuel to drive that engine with products like Photoshop and Illustrator.
Adobe is set to release CS5–its flagship Creative Suite product–next week. One of the key features of the new software is Adobe’s Flash-to-iPhone compiler that enables developers to create an application in Flash, then package it for use on the iPhone–circumventing Apple’s lack of Flash support.
While restricting development to the Objective-C programming language effectively blocks Adobe’s flanking maneuver, and arguably helps Apple maintain the stability and consistency of apps with a minimum of effort, it also hinders what developers can achieve.
Facebook’s Joe Hewitt stated via Twitter “I’m upset because frankly I think Objective-C is mediocre and was excited about using other languages to make iPhone development fun again.”
Setting those considerations aside, Apple’s war with Adobe puts developers in a tough spot as well. Apple has managed to establish itself as the de facto App Store–meaning that it is virtually a requirement to at least create an app for the iPhone and iPad, but it is not the only platform.
Developers want tools that allow them to develop an app once, and repackage or redistribute it across multiple platforms such as Android, Windows Mobile, WebOS, PC, etc. Flash is fairly ubiquitous, so developers could create an app in Flash that would work across most platforms, then use the Flash-to-iPhone compiler to port it to the iPhone and voila!
Unfortunately, those compiled apps won’t ever see the Apple App Store because they violate the new rules. So, developers will have to create one app for the iPhone and iPad, and then develop the same app all over again for other platforms.
The move by Apple seems petty. There may be some benefit to Apple, but Adobe, app developers, and ultimately iPhone and iPad users all suffer as a consequence.

iPhone SDK 3.2 gone gold

Posted by: Flirtation Creations  /  Category: App Development, App Store, Apple Inc, Applications, Developer, iPad, iPhone, iPhone OS, iPod Touch

No, this has nothing to do with the Olympics or World Championships, but it is of equal importance to those who live and breathe Apple – paying members of Apple’s iPhone Developer Program can now access the Gold Master seed of the iPhone SDK for OS 3.2. What is the big hoo-ha for this, you ask? Well, for the uninitiated, this would be the maiden version of the operating system that offers support for the iPad that looks set to take the world (or at least, North America) by storm. Guess with this, we could be looking at a flurry of iPad apps coming our way sooner rather than later.

Flirtation Creation launches new logo design and website

Posted by: Flirtation Creations  /  Category: App Development, App Store, Apple Inc, Applications, Developer, Facebook, Flirtation Creations, Google Buzz, Graphic Design, Internet, iPad, iPhone, iPhone OS, iPod Touch, Social Networking, Technology, Twitter, Web Design

Flirtation Creations Inc, an app development and design consultancy offering exceptional graphic and website design launched a new website to better serve its clients.
FOR IMMEDIATE RELEASE
Feb 24, 2010 – Boston, MA. USA – Premier online design company, Flirtation Creations, announced it has recently launched a new website to better serve its clients. The new website, http://www.flirtationcreations.com, features the full spectrum of the companies exceptional services, including app development for iPhone, iPod Touch and iPad, graphic and website design, and corporate and personal branding. The website was launched to give clients even greater access to and understanding of the company’s services, as well as to showcase its portfolio of past work.
As leading app and web developers in Massachusetts, Flirtation Creations has been offering clients high quality, cost-effective graphic design and website solutions since 2000. The companies commitment to providing exceptional customer service combined with Internet expertise has attracted clients throughout the United States, Europe and Africa.
Flirtation Creations offers clients an expansive selection of app development services, graphic design services including logo design, custom website development and more. By establishing long-term relationships with its clients and offering high-end quality online marketing solutions at medium-level prices, Flirtation Creations excels at meeting the needs and budget of every client.
Along with highlighting the companies breadth of services, Flirtation Creations new website also emphasizes what sets it apart from competitors. This includes the companies commitment to providing no hidden contracts or costs, issuing copyright ownership to clients for all work completed, as well as its ethical, honest business approach.
Additionally, Flirtation Creations new website allows clients to review the companies online portfolio, giving them a taste of the firm’s exceptional quality of design. Through the new website, clients can choose to review examples of the companies app development, as well as past logo and website designs.
“Establishing long-term customer relationships is extremely important to Flirtation Creations, which is why we strive to make sure our clients are comfortable and informed throughout the entire design and development process. With our new website, now even more clients can benefit from the extraordinary customer service and online marketing solutions we offer”, says the company’s CEO.

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