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Integrated
Integrated - Integrated Design
We offer a range of services to help you create a
compelling message and integrate it through a complete system of
marketing instruments. A unified approach using a strong corporate
image, dynamic website and targeted printing materials created a
powerful synergy. Flirtation Creations specialises in creating that
synergy.
Our integration design services include:
A typical integration process proceeds in five stages:
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Research is the keys to creating a successful
strategy. During this phase, key decision makers are interviewed and the
scope of work, competition, market position, target audience and lines of
business are discussed. Pre-existing plans and marketing challenges are
carefully reviewed.
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Strategy Development is the process of creating potential
strategies based upon information gathered during the research phase. A proposed
strategy may include naming, corporate image, printed materials, Internet
applications and a creative platform. A creative platform consists of
positioning statements, key phrases and creative concepts that can be
consistently communicated through a family of marketing instruments. Budgets are
established.
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Creative Innovation is the process of designing and
writing key creative content and consistently integrating it through the design
of specified print and Web instruments. Key content consists of names, logos,
taglines, graphic elements and key phrases.
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Implementation is the process of bringing the design
proposals to reality. Printed pieces are produced and delivered. Websites
developed and made live on the Internet. Advertisements are placed. Digital
files are made available on the Internet for easy download. Design standards are
defined.
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Documentation is the process of establishing standards
and guidelines to assure consistent application to future projects. Standards
for colour, type and logo use are made available. In more complete image
programs, a Corporate Image Standards Manual is assembled and made available as
a digital document.
Summary
The result of this process will be the communication of
compelling and consistent marketing messages through a unique family of
marketing instruments carefully design to work synergistically.
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