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Marketing

Marketing - Advertising

We offer a range of services to help you create a compelling message and integrate it through a complete system of marketing instruments. A unified approach using a strong corporate image, dynamic website and targeted printing materials created a powerful synergy. Flirtation Creations specialises in creating that synergy.

Our integration design services include:

  • Naming
  • Creative platform origination
  • Corporate Image design
  • Print Communication design
  • Website Development

A typical integration process proceeds in five stages:

  1. Research is the keys to creating a successful strategy. During this phase, key decision makers are interviewed and the scope of work, competition, market position, target audience and lines of business are discussed. Pre-existing plans and marketing challenges are carefully reviewed.
  2. Strategy Development is the process of creating potential strategies based upon information gathered during the research phase. A proposed strategy may include naming, corporate image, printed materials, Internet applications and a creative platform. A creative platform consists of positioning statements, key phrases and creative concepts that can be consistently communicated through a family of marketing instruments. Budgets are established.
  3. Creative Innovation is the process of designing and writing key creative content and consistently integrating it through the design of specified print and Web instruments. Key content consists of names, logos, taglines, graphic elements and key phrases.
  4. Implementation is the process of bringing the design proposals to reality. Printed pieces are produced and delivered. Websites developed and made live on the Internet. Advertisements are placed. Digital files are made available on the Internet for easy download. Design standards are defined.
  5. Documentation is the process of establishing standards and guidelines to assure consistent application to future projects. Standards for colour, type and logo use are made available. In more complete image programs, a Corporate Image Standards Manual is assembled and made available as a digital document.

Summary

The result of this process will be the communication of compelling and consistent marketing messages through a unique family of marketing instruments carefully design to work synergistically.

 

   

 

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